After years of watching brands struggle to scale their supply chain in the NY/NJ/CT corridor, especially when it comes to premium imports, bonded warehousing, and final-mile execution, I’m excited to share that I’ve partnered with Global Interactive Logistics (GIL) and 6T Transport as Director of Business Development.

Together, we’re building a tech-enabled, white-glove logistics solution for the wine & spirits industry, strategically positioned in Secaucus for port, warehouse, and final-mile execution across CT/RI/NJ.

What separates the beverage brands that fizzle out from those that pop and pour their way into the fridges and hearts of consumers everywhere? The answer is simple but powerful: operational excellence. That’s where consulting expertise and the strategic magic of a Fractional COO come into play.

This blog will guide you through the TTB registration process, focusing on the current 2025 status, and highlight the importance of getting it right to stay on timeline.

This article explores the common reasons why beverage startups fail to scale and how a Fractional COO can provide the expertise needed to break through these barriers.