Text reading 'Fractional COO & Operational Leadership' in gold font
Text reading 'Fractional COO & Operational Leadership' in gold font
Quote saying, "Growth isn’t the problem. Your systems are." with a beige underline.
A webpage promoting founder-led business operations, featuring a headline about fixing operational breakdowns, building stronger systems, and creating scalable structures. There is a call-to-action button labeled 'FIND THE BREAKDOWN' and three icons with labels: 'Trusted by growing businesses,' 'Built inside real operations,' and 'Focused on execution,' set against a light background with some texture on the right side.
Operational Breakdown Audit →
Woman with long wavy brown hair wearing a black long-sleeve top standing against a stone wall with crossed arms.
Woman with long wavy brown hair wearing a black long-sleeve top standing against a stone wall with crossed arms.
Text that reads, 'If growth feels messy, this is usually why:'
Text that reads, 'If growth feels messy, this is usually why:'

Growth problems rarely start with growth. They usually start with operational pressure building behind it.

⚠️ Growth happened before systems were built

⚠️ The founder is stuck solving daily fires

⚠️ Teams are working hard but disconnected

⚠️ Vendors are missing deadlines

⚠️ Inventory feels unpredictable

⚠️ Sales are growing but profits are shrinking

These aren’t growth problems. They’re operational breakdowns.

Built inside businesses where execution had to be right.


For nearly 30 years, I worked behind businesses where delays cost money.

  • Supply chains.

  • Vendor networks.

  • Product launches.

  • Warehousing.

  • Distribution.

  • Operational recovery.

I wasn’t advising from the outside.

I was inside businesses helping them move.

That’s what I do now.

Operational Environments I’ve Worked Inside

These are some of the brands and environments where execution had to happen at a high level.


Blackened album cover with stylized text and vertical colored lines reflecting in water
Albratrans logo with orange and gray colors, including text 'Albratrans' and slogan 'Professional service. Personal touch.'
ABSLUT VODKA logo in blue text
Cruzan Rum logo with ornate black and white decorative design
Reyka Vodka logo in dark blue text with a stylized triangle dotting the 'A' in Reyka.
Alba Wine & Spirits logo with yellow arrow icon and gray text
Suntory Beam logo with stylized text
Milagro Tequila logo in blue text on white background
Hendricks logo with diamond-shaped border and mountain design
Logo with palm trees and the words 'Viva Coco' with a green and white coconut image.
Text logo reading 'The Balvenie' with additional script and decorative elements.
Tiziano logo with three gold nails above the brand name
Glenfiddich logo featuring a stag head and text.
Vintage advertisement for Sailor Jerry spiced rum
Logo for Monkey Shoulder Triple Malt Scotch Whisky featuring three monkeys' faces above the text.
Logo with a yellow and purple stylized heartbeat line over the words 'Medical Center'.

Built for businesses in growth mode.


From founder-led companies scaling operationally to product brands managing complex supply chains, this is where I step in.

Infographic listing types of founder-led growth companies, including small businesses, multi-location businesses, restaurant groups, hospitality brands, construction companies, family-owned businesses, distribution companies, and growing service businesses; with photos of building construction, restaurant interior, delivery truck, business meetings, hotel reception, and office discussions.
Infographic listing types of founder-led growth companies, including small businesses, multi-location businesses, restaurant groups, hospitality brands, construction companies, family-owned businesses, distribution companies, and growing service businesses; with photos of building construction, restaurant interior, delivery truck, business meetings, hotel reception, and office discussions.
Gallery of packaged products including canned drinks, bottled personal care products, snacks, beer bottles, and paper packaging designs, related to product and consumer brands.
Gallery of packaged products including canned drinks, bottled personal care products, snacks, beer bottles, and paper packaging designs, related to product and consumer brands.

How we work together


Close-up of a document titled 'Operational Breakdown Audit' with a pen and financial papers on a desk.
Close-up of a document titled 'Operational Breakdown Audit' with a pen and financial papers on a desk.

Different businesses need different levels of operational support.

Whether you need clarity, structure, or leadership, I meet businesses where they are.

Find the Breakdown
Close-up of a sign that reads "Growth Infrastructure Build" with a gear icon and the phrase "Hands-on operational rebuilding" beneath. In the background, a person points to a whiteboard with diagrams, surrounded by a laptop, notebooks, a travel mug, and a potted plant.
Close-up of a sign that reads "Growth Infrastructure Build" with a gear icon and the phrase "Hands-on operational rebuilding" beneath. In the background, a person points to a whiteboard with diagrams, surrounded by a laptop, notebooks, a travel mug, and a potted plant.
Fix the Foundation
A businesswoman is discussing with two men in a meeting room with a laptop and coffee mug. Behind her, there are financial charts on a screen. The image promotes a 'Fractional COO Partnership' focusing on ongoing operational leadership.
A businesswoman is discussing with two men in a meeting room with a laptop and coffee mug. Behind her, there are financial charts on a screen. The image promotes a 'Fractional COO Partnership' focusing on ongoing operational leadership.
Apply to Work Together
Text that reads: entrusted by founders and leadership teams in beverage, spirits, CPG, retail, and entertainment.
Text that reads: entrusted by founders and leadership teams in beverage, spirits, CPG, retail, and entertainment.

WHAT HAPPENS WHEN OPERATIONS GET STRONGER

I don’t just advise. I step in, fix what’s broken, build whats missing, and create the operational strength that drives results.

Real Results. Real businesses. Real impact.

Empty quotation mark symbols in brown color.

Melissa was a true force during one of the most operationally complex and strategically underdeveloped startup environments I’ve been part of. Despite lacking a clear executive roadmap from ownership, she leaned in, building structure where there was none, managing cross-departmental dysfunction, and keeping the team aligned during high-pressure pivots.

As someone with decades of experience, I can say with confidence that her ability to lead through uncertainty, maintain professionalism under pressure, and execute relentlessly is rare. She earned the respect of everyone around her, including mine.

‍ - Timothy McHale President,

Global Interactive Logistics, LLC

Two brown quotation marks on a plain background.

Since 2020, I have watched Melissa redefine what it means to lead in Operations. She shows up every single day with a grounded presence that stabilizes everything around her. While her operational sharpness is unmatched, it is her ability to be fully in it with the teams she supports that makes her a true asset. She bridges the gap between high-level strategy and the human element of work seamlessly. Melissa gets my highest recommendation.

-Reinaldo Martinez

Senior Strategic Finance Leader‍

Close-up of a brown quotation mark.

I supported and worked with Melissa for several years when she managed operations for a growing whiskey brand. She was always pragmatic, great to work with and showed a deep understanding of the industry.

-Ryan Malkin,

‍ ‍Malkin Law P.A.


Graphic with two sections: on the left, an upward trending bar chart icon with text '100+ product launches supported'; on the right, a handshake icon with text '28+ years of hands-on operational leadership.'
Infographic with two sections: on the left, a dollar sign icon and text indicating over $10 million saved annually in operational costs; on the right, a gauge icon and text showing a 46% faster turnaround on key initiatives.

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A woman with long brown hair sitting at a wooden table outdoors, smiling at the camera, with a laptop, a notebook, a pen, and a black coffee mug that says 'EES Efficient Edge Solutions'.
A woman with long brown hair sitting at a wooden table outdoors, smiling at the camera, with a laptop, a notebook, a pen, and a black coffee mug that says 'EES Efficient Edge Solutions'.

Built by someone who has actually done this.


28 years across logistics, supply chain, warehousing, beverage production, vendor alignment, and operational execution taught me one thing:

Most businesses don’t have growth problems.

They have execution problems no one is fixing.

I step into growing businesses, identify what’s breaking behind the scenes, and help founders regain control before operational chaos costs them margin, momentum, and growth.

A business infographic with the headings 'Built on experience. Focused on results.' It highlights 28 years of experience in operations, logistics, and supply chain, managing hundreds of operational touchpoints, and using a concept-to-consumer framework. The infographic includes icons representing a calendar, a network, and a growth chart, and features a dark blue banner at the bottom with icons and descriptions of strategic mindset, operational discipline, and execution that delivers.
A business infographic with the headings 'Built on experience. Focused on results.' It highlights 28 years of experience in operations, logistics, and supply chain, managing hundreds of operational touchpoints, and using a concept-to-consumer framework. The infographic includes icons representing a calendar, a network, and a growth chart, and features a dark blue banner at the bottom with icons and descriptions of strategic mindset, operational discipline, and execution that delivers.
WHY I BUILT THIS
Flowchart illustrating the concept-to-consumer process with five steps: Concept, Production, Distribution, Execution, and Consumer. Each step includes a brief description of its role in operational excellence.

A framework built to identify where execution breaks between idea, production, operations, vendors, and customer delivery.


What operational clarity creates

Growth is never by mere chance; it is the result of forces working together.
— James Cash Penney
A dark blue background with white and gold text and icons. The heading reads 'The Results You Can Expect.' Five icons with text below list benefits: an upward graph labeled 'Stronger Margins,' a stopwatch labeled 'Faster Execution,' a handshake labeled 'Better Vendor Performance,' a person icon labeled 'Less Founder Burnout,' and a gear with an upward arrow labeled 'Cleaner Growth Infrastructure.' Below, gold text states 'Better Operations. Stronger Business. Lasting Impact.'

Let’s identify what’s quietly costing your business growth.

Book Your Operational Review